RECULTURING: THE KEY TO SUSTAINAILITY OF PRIVATE UNIVERSITIES

SING ONG YU

Abstract:

This article explores the key issues and challenges facing private university leaders today. Universities are reculturing their operational processes, academic content and interactions with stakeholders. Much challenges centred around the need for university leaders to reculture the institutions and the redesigning of the teaching profession. It recommends a framework for university leaders to deal with the challenges they face. Only through reculturing, private universities are able to maintain sustainability of its workforce and student population. The article has both theoretical and practical significance for private university leaders to follow.It presents a detailed theoretical framework for private universities as learning institution.The practical contribution of this paper emphasises the necessary actions university leaders must take to ensure a sustainable institution.

Keywords:
university leadership, reculturing, improvement

DOI: 10.52950/TE.2016.4.2.005

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APA citation:
SING ONG YU (2016). RECULTURING: THE KEY TO SUSTAINAILITY OF PRIVATE UNIVERSITIES. International Journal of Teaching and Education, Vol. IV(2), pp. 88-105. , DOI: 10.52950/TE.2016.4.2.005

Data:
Received: 30 Mar 2016
Revised: 11 May 2016
Accepted: 6 Jun 2016
Published: 20 Jun 2016


Copyright © 2016, sing ong yu et al, ysong@sc.edu.my